The deal is only good when sport comes first.

Half marathons. Full marathons. A half Ironman. Five HYROX races. The Maratona dles Dolomites. I know what an athlete goes through before the finish line, and what a brand gets to borrow from that moment.

Off the course, I've spent the past decade building and scaling companies, from legal tech to brand protection. Two of them were acquired. My sweet spot is the commercial side: opening new markets, building partnerships and closing deals that work for everyone at the table.

Brandsportive brings both worlds together. Sport first, then the deal. See you at the start line.

For five years I’ve worked where sport meets storytelling. At LINDA.foundation we packed 6,000 gift boxes for families in a single day. Today I’m on the editorial desk at Runner’s World, writing the race stories readers actually finish.

I write from the start corral, not the press room. Two Amsterdam Marathons, with a 3:27 PR the second time round. The Skyrace des Matheysins, 25 km and 2,000 metres of climbing in the French Alps. HYROX training in between, skis once the snow falls. And a few injuries that taught me the comeback is often the better story.

At Brandsportive I make sure every partnership has a story worth following, for the athlete, the destination and the brand.