For NTOs · HYROX & Functional Fitness
HYROX & Functional Fitness events, as a reason to travel.
The fastest-growing mass-participation format in Europe, and one that travels as a group.
Why it travels
The commercial case.
Functional racing brings a young urban audience who book city breaks around a race. Doubles and relay formats mean people travel in pairs and teams, which multiplies the nights booked per entry.
Season
An indoor season running from autumn through spring, which fills the months a destination usually finds hardest.
Disciplines
- HYROX
- Functional fitness
- Hybrid racing
Event types
What we work with.
The formats we build destination programmes around. If your region hosts one of these, there is a programme in it.
01
Indoor race weekend.
A city venue, thousands of participants, and a schedule that leaves the rest of the weekend open.
02
Gym and community takeover.
Creator-led sessions in local gyms around the race, connecting the visitor to the city's own scene.
03
Training camp.
A short block built around the destination's facilities, filmed end to end.
Named events and dates are confirmed per programme.
What you get
Delivered, not promised.
Off-season city demand from a young, high-intent audience.
Group travel rather than solo entries.
Content that shows the city, not only the venue floor.
A brand partner in the fitness or nutrition category.
Athletes
Who could race it.
- HYROX & Functional Fitness
Koen Luiken
Dutch hybrid athlete chasing faster times, stronger performances and the next challenge beyond the finish line.
International12.2k
Other sports
Four more ways to travel.
