For NTOs · Bibs Abroad
Bring the world to your event.
Your region already has the race. We bring the international athletes, the content and the commercial partner that makes it pay for itself.
The argument
Events give a destination a date people can book.
An international sport event is the only tourism asset that is already scheduled, already emotional and already photographed. It gives a reason to travel on a fixed date, and a reason to publish in the months before it.
- Athletes who compete, rather than pose
- Source markets chosen before the creators are
- A brand partner funding part of the programme
- Footage and stills the region keeps
Bibs Abroad
One deal, four parties. All get paid attention.
A tourist organisation wants international awareness. An event wants an international field. A brand wants credible presence. An athlete wants a programme worth doing. One agreement covers all four.
01
The destination.
International awareness for the region, earned through a race people already care about.
02
The event.
A stronger international field and reach far beyond the start list.
03
The brand.
Credible presence at a real race, not a logo on a backdrop.
04
The athlete.
A paid programme, a serious race and content worth keeping.
Five sports
Where the international field comes from.
Each sport travels differently: different season, different stay length, different audience. Pick the one your region already has.
How it works
From your calendar to a published activation.
Five steps, one agreement. The commercial partner is part of the plan from the start, not an afterthought.
- 01
Fit.
We look at what your region already has: the events, the terrain, the season and the markets you want to reach. - 02
Sourcing.
We select athletes and creators from the roster and the wider market in the sport and the source markets that matter to you. - 03
Commercial partner.
We attach a brand to the participation, so part of the programme is funded outside your budget. - 04
Production.
We run the activation on site: race entries, logistics, shoot and publication. - 05
Handover.
You keep the footage, the stills and the reporting on reach and source markets.
Journal
Notes for destinations.
Destinations · 4 min read
Only 1% got in through New York's draw. The demand is the product
The New York City Marathon just became the first with more than 60,000 finishers. The more useful number for other destinations is the 240,000 who applied.
Destinations · 5 min read
Venice's marathon sends visitors where they never go
The 40th Venice marathon drew a record 24,000 runners, 70% of the marathon field from abroad. The smartest part is where the course takes them.
Destinations · 4 min read
A race is the only campaign with a date on it
Destination marketing usually asks people to come some time. An event asks them to come on a Saturday. That is the whole difference.
