For NTO's — Running & Endurance
Running & Endurance events, as a reason to travel.
Trail and road runners travel further than any other endurance audience, and they book the trip themselves.
Why it travels
The commercial case.
A mountain ultra or a city marathon fills hotel beds for four days, not one. The field is international by default, the imagery is unmistakably regional, and the audience watching at home is planning next season's races while they watch.
Season
Road peaks in spring and autumn. Trail and ultra run from late spring into October, with the high-mountain races in the summer window.
Disciplines
Road · Trail · Hiking & fastpacking · Ultra
Event types
What we work with.
The formats we build destination programmes around. If your region hosts one of these, there is a programme in it.
01
Mountain ultra and skyrace
Multi-day travel, dramatic terrain, and content that shows the landscape rather than the finish arch.
02
City marathon and half
Large international fields, strong urban backdrop, easy to attach a brand and a creator programme to.
03
Trail festival weekend
Several distances over one weekend, so a creator group can race, recce and film across the region.
Named events and dates are confirmed per programme.
What you get
Delivered, not promised.
- International athletes and creators on the start list, not just in the campaign
- Regional landscape carried through every piece of content
- A commercial brand partner attached to the participation
- Owned footage and stills the destination keeps
