For brands · Campaigns & activations
Show up where sport actually happens.
Campaigns and activations built around athletes who compete, events people follow and places worth travelling to.
The argument
Race context makes the partnership credible.
A real start line gives the product a job, the athlete a reason to be there and the audience a reason to pay attention.
- A sport and event chosen for commercial fit
- Athletes selected for discipline and market
- Content produced under real conditions
- Rights and deliverables agreed before activation
How we work
From commercial question to live activation.
A clear brief and one accountable team from the first decision through publication.
- 01
Strategy.
We define the sport, market, moment and role the brand can credibly own before anyone is cast. - 02
Athlete sourcing.
We select competitors and creators for their discipline, audience and ability to deliver under race conditions. - 03
Activation.
We handle agreements, logistics, on-site production and publication around a real sporting occasion. - 04
Reporting.
We close with the agreed deliverables, content library and reporting. No invented impact numbers.
Bibs Abroad
One activation can do more than launch content.
When a region and event are part of the brief, a campaign gains a place, a date and another commercial stakeholder. We can connect the brand to an NTO, an international event and athletes travelling to compete.
See the NTO model
NTO × Brands × Dutch creators
DestinationEventBrandAthletes
