Leading influencer partner for NTOs and brands

Sports influencer marketing for destinations and brands.

We connect destinations, events, brands and athletes in one deal.

For NTO's For brands

What we do

Athletes, brands and the places they race.

Three services. Most of our work starts with one and ends up using all three.

Talent Management

We represent athletes and sport creators: partnerships, contracts, content and the long career behind them.

Brand Campaigns & Activations

Strategy, campaigns and activations for sports brands — with our roster, or with the athletes your audience already follows.

Destination × Sport

Your region has the event. We bring the athletes, the content and the commercial partner that pays for a share of it.

Destination × Sport

One deal, four parties who all get paid attention.

A tourist organisation wants international awareness. An event wants an international field. A brand wants credible presence. An athlete wants a programme worth doing. One agreement covers all four.

How it works for NTO's

The destination

International awareness for the region, earned through a race people already care about.

The event

A stronger international field and reach far beyond the start list.

The brand

Credible presence at a real race, not a logo on a backdrop.

The athlete

A paid programme, a serious race and content worth keeping.

Five sports

Five sports. The events behind them.

See the roster

Running & EnduranceRoad, trail, fastpacking and ultra.

HYROX & Functional FitnessRacing formats built for the gym floor.

Winter SportsSki, snowboard, cross-country, ski mountaineering.

Triathlon & MultisportSprint to long distance, plus swimrun.

CyclingRoad, gravel, MTB, track and BMX.

Selected work

The work comes first.

Visit France × Salomon × Dutch creators

A skyrace in the French Alps, told by Dutch creators

A destination, a race and a brand in one agreement. We source the creators, run the production on the mountain and hand back content both partners can use.

Results published after the activation

[PLACEHOLDER: partners]

[PLACEHOLDER] Open-water swim weekend

[PLACEHOLDER: partners]

[PLACEHOLDER] Early-season winter week

All work

Next step

Tell us the event. We'll tell you who should be there.

Start a conversation team@brandsportive.com