brandsportive
A skyrace in the French Alps, told by Dutch creators

Running & Endurance · upcoming

A skyrace in the French Alps, told by Dutch creators

Visit France × Salomon × Dutch creators

The brief

A clear reason to be there.

Build an international creator programme around an alpine skyrace, connecting destination, event and brand without turning the race into a backdrop.

Status

Upcoming activation

Results published after the activation

Athlete moving through an event landscape

The approach

Built around the participation.

Destination, brand and creators operate from one shared plan.

  1. 01

    Select Dutch creators with genuine mountain-running credibility

  2. 02

    Build the participation around the race itself

  3. 03

    Coordinate destination, brand and creator deliverables in one plan

  4. 04

    Produce on-location content under real race conditions

Delivery

What the programme includes.

  • Creator participation and on-site coordination
  • A shared content plan for destination and brand
  • Race-week production across stills and moving image
  • Post-activation handover and reporting

Results published after the activation

Project enquiry

Want a programme like this?

Tell us the event, the market you want to reach and what the programme has to deliver.

Prefer email? team@brandsportive.com

We reply within two working days.

Runner approaching a floodlit finish line

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