Running & Endurance · Delivered 2026

Bibs Abroad: French Alps.

25 kilometres and nearly 2,000 metres of climbing at the Skyrace des Matheysins, a Skyrunner World Series race in the French Alps. We sourced the creators, ran the production on the mountain and handed back content both partners can use.

Visit France × Salomon × Dutch creators

Bibs Abroad: French Alps

Photo: Olivier Vin

  • DestinationVisit France · La Matheysine, Isère
  • EventSkyrace des Matheysins
  • BrandSalomon
  • AthletesDutch creators
Distance
25 km
Elevation gain
~2,000 m
Starters
340+
Cut-off at Col de l'Oullière
2h10
Skyrunner World Series
Since 2019

The brief

A clear reason to be there.

Build an international creator programme around an alpine skyrace, connecting destination, event and brand without turning the race into a backdrop.

Status

Delivered

Published in Runner's World NL, online and in print.

  1. Fit
  2. Sourcing
  3. Partner
  4. Production
  5. Handover
Built around the participation,
Athlete moving through an event landscape
 not the backdrop.

The approach

Built around the participation.

Destination, brand and creators operate from one shared plan.

  1. 01

    Selected Dutch creators with genuine mountain-running credibility.

  2. 02

    Built the participation around the race itself.

  3. 03

    Coordinated destination, brand and creator deliverables in one plan.

  4. 04

    Produced on-location content under real race conditions.

Race conditions

Real race, real conditions.

The race starts among forest and meadows above Saint-Honoré, a quiet village south of Grenoble that turns into a meeting point for trail runners from across Europe on race weekend. A hard cut-off waits at Col de l'Oullière after 2 hours 10 minutes. Around kilometre twelve the course reaches the exposed Devil's Garden ridge, with snowfields and strong wind, before a technical descent on loose rock.

More than 340 runners started, roughly a quarter of them women, from France, Spain, Italy, Switzerland, the UK, the Netherlands and beyond.

Brand integration

Salomon, used where it counts.

The kit was part of the story because the mountain asked for it, not because a shot list did.

  • S/Lab Pulsar

    Light trail shoe with grip on muddy paths and rocky descents.

  • ADV Skin 5

    Race vest with soft flasks for water and nutrition.

  • Bonatti Pro

    Wind and rain jacket for weather that turns in minutes.

  • S/Lab Ultra Carbon

    Poles for the long climbs, allowed by race rules.

Delivery

What the programme delivered.

  • Creator participation and on-site coordination
  • A shared content plan for destination and brand
  • Race-week production across stills and moving image
  • A partner feature in Runner's World NL, online and in print
  • Post-activation handover and reporting

Coverage

Published in Runner's World NL.

  • Runner's World NL

    Partner feature · Online · 16 June 2026

    Race report by editor Jamie Jongman: the climb, the ridges, the descent and the Salomon kit that got her through.

    Read the article (opens in a new tab)

  • Runner's World NL

    Partner feature · Print · Trail special, 2026

    The full story with route description, preparation, gear advice and practical tips.

    About the issue (opens in a new tab)

Reach and engagement figures available on request.

Project enquiry

Want a programme like this?

Tell us the event, the market you want to reach and what the programme has to deliver.

Prefer email? team@brandsportive.com

We reply within two working days.

Sport

You are

Start with the event, market or commercial brief.

Start a conversation team@brandsportive.com