Events & destinations
Races worth travelling for.
Five sports. Event formats that give athletes a reason to travel and destinations a reason to be seen.
The selection
The setting carries the story.
We start with the sport, season and source market. The event needs to work as a competition before it can work as a campaign.
- A real place and fixed date
- A credible competitive field
- A format that shows the region
- Room for a relevant commercial partner
Five sports
Choose the landscape and race format.
Named events and dates are confirmed programme by programme. These are the formats we build around.
Explore this sport01
Running & Endurance
Trail and road runners travel further than any other endurance audience, and they book the trip themselves.
- Mountain ultra and skyrace
- City marathon and half
- Trail festival weekend
Explore this sport02
HYROX & Functional Fitness
The fastest-growing mass-participation format in Europe, and one that travels as a group.
- Indoor race weekend
- Gym and community takeover
- Training camp
Explore this sport03
Winter Sports
The original destination sport, with an audience that already accepts a long trip and a week-long stay.
- Race or freeride event
- Ski mountaineering traverse
- Early-season week
Explore this sport04
Triathlon & Multisport
Long-distance racing is a planned trip with family attached, booked eight to twelve months ahead.
- Middle and long distance
- Swimrun and open water
- Training camp
Explore this sport05
Cycling
Road and gravel riders plan trips around terrain, and the terrain is yours.
- Gravel race or festival
- Granfondo and sportive
- Route and camp programme
Selected work
From event calendar to campaign.
See how destination, event, brand and athlete come together in one commercial programme.
Visit France × Salomon × Dutch creators
Bibs Abroad: French Alps.
- Destination
- Visit France
- Event
- The skyrace
- Brand
- Salomon
- Athletes
- Dutch creators
Project enquiry
Tell us about your event.
Sport, dates, source markets and the result you need. We come back with an initial view, not a rate card.
Prefer email? team@brandsportive.com
We reply within two working days.
