Events & destinations

Races worth travelling for.

Five sports. Event formats that give athletes a reason to travel and destinations a reason to be seen.

The selection

The setting carries the story.

We start with the sport, season and source market. The event needs to work as a competition before it can work as a campaign.

Five sports

Named events and dates are confirmed programme by programme. These are the formats we build around.

Trail and road runners travel further than any other endurance audience, and they book the trip themselves.

Mountain ultra and skyrace · City marathon and half · Trail festival weekend

The fastest-growing mass-participation format in Europe, and one that travels as a group.

Indoor race weekend · Gym and community takeover · Training camp

The original destination sport, with an audience that already accepts a long trip and a week-long stay.

Race or freeride event · Ski mountaineering traverse · Early-season week

Long-distance racing is a planned trip with family attached, booked eight to twelve months ahead.

Middle and long distance · Swimrun and open water · Training camp

Road and gravel riders plan trips around terrain, and the terrain is yours.

Gravel race or festival · Granfondo and sportive · Route and camp programme

Selected work

See how destination, event, brand and athlete come together in one commercial programme.

Project enquiry

Sport, dates, source markets and the result you need. We come back with an initial view, not a rate card.

Your calendar