Journal

What we're working out.

Short notes on destination marketing through sport, how the commercial side of an activation is put together, and how we shoot it.

All notes

Notes on brands.

Written in-house. Opinions, not research papers — where a number matters, we publish it only once it is ours to publish.

Brands · 4 min

In endurance sport, an audience can tell within one frame whether the person on screen actually does this. Reach cannot fix that.

Journal by email

Occasional working notes on destination marketing, sport and commercial partnerships.

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