Journal · Notes

What we're working out.

Short notes on destination marketing through sport, how the commercial side of an activation is put together, and how we shoot it.

Latest note · 11

Wizz Air put its name on Valencia's half marathon. The real asset is the route map

Wizz Air is the new title sponsor of the Valencia Half Marathon, its first race in Spain. It chose the city because it just opened a base there.

4 min read

All notes

Written in-house. Opinions, not research papers. Where a number matters, we publish it only once it is ours to publish.

Craft · 5 min read

One crew, one plan, and a rule that the athlete's race comes first. Everything else is scheduling.

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Occasional working notes on destination marketing, sport and commercial partnerships.