Journal

What we're working out.

Short notes on destination marketing through sport, how the commercial side of an activation is put together, and how we shoot it.

All notes

Notes on craft.

Written in-house. Opinions, not research papers — where a number matters, we publish it only once it is ours to publish.

Craft · 5 min

One crew, one plan, and a rule that the athlete's race comes first. Everything else is scheduling.

Journal by email

Occasional working notes on destination marketing, sport and commercial partnerships.

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